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Pattersons Commercial Law advises on MBO

Jessica Shailes, who has worked at The Ideal Marketing Company for over five years, has now taken ownership following Helen Campbell’s decision to sell the company for personal reasons.

Where it all began

The Ideal Marketing Company was originally set up by Helen’s husband Alastair Campbell in 2003.

After working for several media agencies in London and as a marketing manager, Alastair decided to pursue his dream of setting up his own company. Fast growth meant that it wasn’t long until Helen was drafted in to grow the PR side of the company.

Together, the pair grew the home-based operation into a business offering specialist skills in digital marketing, PR, SEO and design. Today, The Ideal Marketing Company employs six people at its High Street offices at the Old Town Hall in Market Harborough.

A new chapter

Having led the company for 18 months after Alastair was taken seriously ill very suddenly, Helen felt now was the right time to step down, although she is still working with the company in a consultancy role.

Jess has worked at Ideal Marketing since 2013, originally heading up the digital marketing department. She was promoted to business development manager when Helen took over running the business and is now the company owner.

“When I decided to sell the business, Jess was the first person that I thought of. Having stepped up to a management role, Jess has more than proved her ability to run the company. She has over 15 years’ experience in marketing and also knows Ideal Marketing and its clients well. I’m sure that she will bring her own ideas and an exciting new direction to the business. She is also a choice that Alastair would have heartily approved of.”

Helen Campbell, Seller, The Ideal Marketing Company

“I am excited to have such a great opportunity in owning a company with so much potential. Ideal Marketing has a wide client base and a good reputation in the local area. I hugely admired Alastair for his creativity, drive and marketing knowledge and I aim to continue his legacy by taking the company forward in my own way – which hopefully he would approve of.”

Jess Shailes, MD, The Ideal Marketing Company

“Jess has been developing the strategy for the next phase of growth at The Ideal Marketing Company for some time.  I am delighted to have been able to support her in the acquisition which I am confident will see the company continue to go from strength to strength.”

Rik Pancholi, Director, Pattersons Commercial Law

The Ideal Marketing Company can support businesses in digital and traditional marketing and can be contacted on 01858 445543 or email info@idealmarketingcompany.com.


Small Law Firm of the Year Finalist

Pattersons Commercial Law has been nominated and shortlisted as a finalist for Small Law Firm of the Year at the Leicestershire Law Society Awards 2019.
The Small Law Firm of the Year category recognises the law firms who have demonstrated growth, shown development in staff and training and provided excellent levels of client care and service.

Rik Pancholi, Director, comments on being shortlisted

‘We are extremely proud to have been shortlisted as Small Law Firm of the Year at the Leicestershire Law Society Awards 2019. By being shortlisted, it is a testament to the hard work put in by the team over the last two and a half years. We have made and continue to make significant investments into our people, our infrastructure and our clients.

The awards ceremony takes place on Friday 26 April 2019.

Another year in reflection

The last two years have been phenomenal!

As Pattersons Commercial Law turns two years old, I have come to the realisation that we (our small team of seven) have created a law firm and what I hope to be a sustainable business for the distant future.

As I did a year ago, I’ve taken the opportunity to reflect on the last two years and think about the year on year developments, what I’ve learned about the business (and myself) and what we are doing to plan ahead.

When I put the business plan together right at the start, I looked at our business as three distinct phases of growth spilt over three years.  It is fair to say, as we close the chapter on phase two of our growth and stability plan, I’m taking a good look at what has worked for the business and what needs to be done during phase three.


As with a year ago, we have worked with some fantastic business owners (whether as clients or as fellow professional advisors) and it continues to bring a smile to my face when we achieve their goals (whether that involves selling a business, taking on new premises or buying a business as part of their growth plans – there are of course lots of things in between!).

Our fixed fee model continues to work well as it offers transparency to everyone involved.  It means we spend less time watching the clock and more time doing the work!

We’ve invested in our new office, our team in their training and development and in our infrastructure.  We have plans to carry on doing so as we aim to recruit three more into our team over the next 12 months.

We found some success with our involvement in Leicester College’s Pitch Your Passion completion which saw six teams share in substantial prizes sponsored by us in conjunction with The Sir Thomas White Loan Charity.  We are now hard at work planning next year’s competition!

We also managed to win our first ever award – the Best New Business at the Niche Business Awards 2018.  We are extremely grateful for the judges seeing the hard work we have put into becoming a good business as well as a great law firm.

In terms of our charity work, we are a proud sponsor of Alex’s Wish and we took part in the World’s Biggest Coffee Morning which saw more than 100 people pop into our offices to help us raise more than £2,000.00 for Macmillan Cancer Support.

Looking Forward

As we enter phase three of our growth and stability plan, I have considered what it means to be a commercial law firm in the modern age.  There are many law firms out there who do what we do and therefore I see our goal being to:

  • challenge the ways in which traditional law firms are set up;
  • continue to provide diligent professional advice, first class client care and value for money; and
  • build a team of highly skilled professionals who understand our mission.

We are a proud supporter (a type of sponsor) of the Leicester Business Festival and we are really looking forward to continuing to support the Leicester Business Festival over the next few years.  Their values in bringing the business community closer together sit very comfortably with our own.

The Takeaway?

I’d say the last two years have been great.  Now we just need to keep moving ahead, continue to work diligently, give professional advice and be all the things a law firm should be.


Rik Pancholi

Director and Solicitor