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Pattersons Commercial Law advises on Nursery Acquisition

A Nottingham entrepreneur has added another major nursery to his growing portfolio following an acquisition supported by Pattersons Commercial Law.

Simon Johnson, who owns four other nurseries following a series of acquisitions in 2018, has now added The Homestead Day Nursery based in Calverton, Nottinghamshire, to Lambley Day Nursery, two Little Stars Nursery sites and an out of school club in Hilton, Derbyshire.

The nursery is based in one of the oldest farmhouses in the village which is approaching 200 years old but has been extensively altered to create the feeling of its original character, whilst thoughtfully incorporating the most modern facilities for childcare.

Mr Johnson, who previously worked in the financial services sector before embarking on a property development career and latterly into nurseries began discussions with the owners via his solicitor Rik Pancholi of Pattersons Commercial Law, following news of last year’s acquisitions.

Simon explains;

‘We’ve been incredibly busy incorporating the 2018 acquisitions into the portfolio and to be quite honest, we weren’t actively seeking another location at the time. However, when I discussed it with Rik who has a very entrepreneurial mindset, we could see that The Homestead dovetailed perfectly with our strategy and we entered discussions with the owners over a deal.

‘We don’t rebrand the nurseries or make sweeping changes so they have to be the right fit in terms of what we can do to add value and where the existing business is viable with potential for further growth. With The Homestead, we’ve acquired a nursery with a fantastic team and reputation. The next phase is working it into the portfolio so that we can find synergies and identify opportunities for shared resources and training.’

Rik Pancholi of Pattersons Commercial Law who advised Simon Johnson on the acquisition said;

‘‘Simon is building fantastic momentum because whilst he has his business model set, he is also ready to adapt and take action when the opportunity comes along. Simon’s vision allows him to scale sensibly and when the opportunity came around to acquire The Homestead
Day Nursery we discussed it and worked together relatively swiftly to conclude the deal.

“Once again we are delighted to have been able to support him in the next phase of the group’s development and their longer term growth strategy.’

Insider Media

Business Link East Midlands

The Business Desk

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Pattersons Commercial Law advises on MBO

Jessica Shailes, who has worked at The Ideal Marketing Company for over five years, has now taken ownership following Helen Campbell’s decision to sell the company for personal reasons.

Where it all began

The Ideal Marketing Company was originally set up by Helen’s husband Alastair Campbell in 2003.

After working for several media agencies in London and as a marketing manager, Alastair decided to pursue his dream of setting up his own company. Fast growth meant that it wasn’t long until Helen was drafted in to grow the PR side of the company.

Together, the pair grew the home-based operation into a business offering specialist skills in digital marketing, PR, SEO and design. Today, The Ideal Marketing Company employs six people at its High Street offices at the Old Town Hall in Market Harborough.

A new chapter

Having led the company for 18 months after Alastair was taken seriously ill very suddenly, Helen felt now was the right time to step down, although she is still working with the company in a consultancy role.

Jess has worked at Ideal Marketing since 2013, originally heading up the digital marketing department. She was promoted to business development manager when Helen took over running the business and is now the company owner.

“When I decided to sell the business, Jess was the first person that I thought of. Having stepped up to a management role, Jess has more than proved her ability to run the company. She has over 15 years’ experience in marketing and also knows Ideal Marketing and its clients well. I’m sure that she will bring her own ideas and an exciting new direction to the business. She is also a choice that Alastair would have heartily approved of.”

Helen Campbell, Seller, The Ideal Marketing Company

“I am excited to have such a great opportunity in owning a company with so much potential. Ideal Marketing has a wide client base and a good reputation in the local area. I hugely admired Alastair for his creativity, drive and marketing knowledge and I aim to continue his legacy by taking the company forward in my own way – which hopefully he would approve of.”

Jess Shailes, MD, The Ideal Marketing Company

“Jess has been developing the strategy for the next phase of growth at The Ideal Marketing Company for some time.  I am delighted to have been able to support her in the acquisition which I am confident will see the company continue to go from strength to strength.”

Rik Pancholi, Director, Pattersons Commercial Law

The Ideal Marketing Company can support businesses in digital and traditional marketing and can be contacted on 01858 445543 or email info@idealmarketingcompany.com.

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Small Law Firm of the Year Finalist

Pattersons Commercial Law has been nominated and shortlisted as a finalist for Small Law Firm of the Year at the Leicestershire Law Society Awards 2019.
The Small Law Firm of the Year category recognises the law firms who have demonstrated growth, shown development in staff and training and provided excellent levels of client care and service.

Rik Pancholi, Director, comments on being shortlisted

‘We are extremely proud to have been shortlisted as Small Law Firm of the Year at the Leicestershire Law Society Awards 2019. By being shortlisted, it is a testament to the hard work put in by the team over the last two and a half years. We have made and continue to make significant investments into our people, our infrastructure and our clients.

The awards ceremony takes place on Friday 26 April 2019.