Jessica Shailes, who has worked at The Ideal Marketing Company for over five years, has now taken ownership following Helen Campbell’s decision to sell the company for personal reasons.

Where it all began

The Ideal Marketing Company was originally set up by Helen’s husband Alastair Campbell in 2003.

After working for several media agencies in London and as a marketing manager, Alastair decided to pursue his dream of setting up his own company. Fast growth meant that it wasn’t long until Helen was drafted in to grow the PR side of the company.

Together, the pair grew the home-based operation into a business offering specialist skills in digital marketing, PR, SEO and design. Today, The Ideal Marketing Company employs six people at its High Street offices at the Old Town Hall in Market Harborough.

A new chapter

Having led the company for 18 months after Alastair was taken seriously ill very suddenly, Helen felt now was the right time to step down, although she is still working with the company in a consultancy role.

Jess has worked at Ideal Marketing since 2013, originally heading up the digital marketing department. She was promoted to business development manager when Helen took over running the business and is now the company owner.

“When I decided to sell the business, Jess was the first person that I thought of. Having stepped up to a management role, Jess has more than proved her ability to run the company. She has over 15 years’ experience in marketing and also knows Ideal Marketing and its clients well. I’m sure that she will bring her own ideas and an exciting new direction to the business. She is also a choice that Alastair would have heartily approved of.”

Helen Campbell, Seller, The Ideal Marketing Company

“I am excited to have such a great opportunity in owning a company with so much potential. Ideal Marketing has a wide client base and a good reputation in the local area. I hugely admired Alastair for his creativity, drive and marketing knowledge and I aim to continue his legacy by taking the company forward in my own way – which hopefully he would approve of.”

Jess Shailes, MD, The Ideal Marketing Company

“Jess has been developing the strategy for the next phase of growth at The Ideal Marketing Company for some time.  I am delighted to have been able to support her in the acquisition which I am confident will see the company continue to go from strength to strength.”

Rik Pancholi, Director, Pattersons Commercial Law

The Ideal Marketing Company can support businesses in digital and traditional marketing and can be contacted on 01858 445543 or email